Schedule

This page gives you an overview about the scheduled sessions, so that you can mark your calendar for the sessions you are most excited about attending!

You will also receive a daily email with a link to all the sessions that go live on that day. Each session is available for 48 hours, so that you can watch them at your convenience, no matter where you are located.

Day 1

Linda Bustos

Director of Ecommerce Strategy, Elastic Path

Killing the conversion killers: Insights from real-world a/B experiments

How have online retailers like you crushed their conversion killers with A/B testing?In this session, Linda will walk you through some of the most compelling tests from home page through checkout, from free shipping thresholds to enclosed checkout, hero banners and more.

Dennis Yu

CEO at BlitzMetrics

How to double your prices by adding in simple remarketing and analytics

Help you customers understand the value of traffic and conversion so you can sell your services at higher prices. Dennis's program centers around mentorship, helping students grow their experiences to manage social campaigns for companies like Nike, Rosetta Stone or the Golden State Warriors.

Chloë Thomas

Founder at eCommerce Masterplan

The Customer MasterPlan – How to Increase Sales by Marketing to both New and Repeat Customers

It’s easy to focus on just one element of the eCommerce customer journey, but to maximise the performance of any eCommerce business it’s crucial to improve performance at every stage of the customer journey. That means marketing consistently to both New and Repeat Customers.

In this webinar internationally best-selling author and host of the eCommerce MasterPlan Podcast Chloë Thomas will introduce you to her Customer MasterPlan model, a tool to help identify where to focus to make the biggest improvements. She’ll also be sharing the most effective and latest tactics for improving performance at each and every stage of the customer journey.

Day 2

Tom Fanelli

CEO at Convesio

PANEL Discussion - Getting to 10x - An Ecommerce Success Panel

Join Tom Fanelli, Kim Doyal, Jamie Sutton, John Schultz and Robert Jacobi, as they talk about: Marketing strategies that will help scale your revenue, reduce your cost of customer acquisition, overcoming technical challenges, and evaluating Shopify vs. WooCommerce for general pro's and con's.

Chris Lema

VP of Products at Nexcess

Recipes to Take Your Sales And eCommerce to the Next Level

Chris Lema began building eCommerce stores in 1997 - when it took huge teams, years, and lots of money. Today he evangelizes open source products like WordPress and WooCommerce because of how easy and fast they make things. He’s a regular blogger and public speaker - known for his storytelling. Today Chris is the VP of Products at Nexcess, a Liquid Web brand, where he's designed and launched the first hosting platform dedicated to WooCommerce.

Melissa Campanelli

Founder of the Women in Retail Leadership Circle

A Conversation About Women Leading In E-Commerce & Tech

Join Melissa Campanelli, the co-founder of Women in Retail Leadership Circle and the brand and content director of the Retail and Travel Group at NAPCO Media as she interviews Vanathy Lakshmi, the vice president of digital product at Sally Beauty Holdings.

During their wide-ranging discussion, Vanathy will discuss key e-commerce and tech accomplishments she has achieved during her career; how the e-commerce division at Sally Beauty is changing due to COVID-19; what it's like to be a woman in tech today; and much more!

Adam Lacey

Founder of Split Hero

Lessons Learned From Building a split-Testing Software

Adam is the co-founder of Split Hero and shares in his sessions the most critical lessons learned from building a split-testing solution from scratch. We also go over various challenges that come with properly running split-tests for your customers and talk about analyzing split-test results.

Michelle Frechette

Customer Success at GiveWP

Improving customer churn in times of crisis

In her interview, Michelle walks us through how she built a Customer Success department from scratch and managed to increase revenue by 21% in Q1/2020 through improving the customer churn trates.

She shares a 5-step process you can start implementing today to keep customers from cancelling their subscriptions - or implement it for your clients so their subscription websites continue to grow.

Day 3

Marcus Ohanesian

Shopify Project Manager at Trellis

Building Optimized Shopify Product Pages

In this presentation, Marcus will walk you through the process of creating and refining Product Detail Pages in Shopify for better conversion rates. He'll cover various elements you can add or should remove from the Product Detail Page in order to maximize the Add-to-Cart's.

Savannah Sanchez

TheSocialSavannah

Snapchat for E-Commerce: Winning Strategies to Scale on Snapchat Ads

Savannah Sanchez will walk you through her exact account structure that has enabled her to scale multiple 7-figure e-commerce brands using Snapchat ads.

Savannah has been working with the Snapchat ad platform for the past two years and has gained official Snapchat Partner due to the success she has had with her clients on Snapchat. She will show you how to set up your ads like a pro and the creative best practices she follows.

Clifford Almeida

Founder at MyWebAudit

Win E-Commerce Clients By Selling Comprehensive Audits

In this session, Cliff walks us through his approach of selling e-commerce audits to get your foot into the door with new leads and bringing on e-commerce brands to profitable retainers or well-paid redesign projects.

Azriel Ratz

Founder at RatzPack Media

How to Build & Run A Profitable PPC Agency

Azriel is managing multiple $100k in ad spend for his customers every month.

In this session, he explains how he got his agency started and how he is handling the day-to-day work with his clients.

After watching this session, you'll understand what it takes to build and grow a profitable PPC advertising agency.

Day 4

Michael Ugino

Co-Founder & CMO at Sellbrite

Crushing E-commerce with multi-channel strategies

In this masterclass, Michael Ugino explains how Sellbrite's customers are scaling their businesses through multi-channel sales. We talk about challenges that come with managing multiple channels, how to strategically add or remove sales channels, and also cover some lessons learned from the experience of growing Sellbrite.

Bryce Adams

Founder at Metorik

Bootstrapping a SaaS in the e-commerce space

Bryce has been working for Automattic and WooCommerce before he started building the WooCommerce extension Metorik. He's going to share the exact process of starting his SaaS business in this masterclass.

You'll learn about evaluating ideas, getting the initial traction for your business and scaling to over 1000+ stores using your solution.

Thomas Fanchin

Growth & Community at Weglot

Mastering Multilingual Ecommerce

Thomas will walk us through a proven process of setting up a successful multilingual e-commerce platform. We'll talk about concepts, strategies for managing multilingual e-ecommerce and actual implementation as well.

Day 5

Topher DeRosia

BigCommerce

Introduction to BigCommerce for WordPress

See how you can integrate the powerful BigCommerce shopping engine into WordPress. Discover Themes, Plugins and Integrations that make WP work well with BigCommerce and explore common use-cases.

Raluca Radu

Co-Organizer of GPeC RO

Breaking Down 8 E-Commerce Myths

Raluca breaks down eight of the most common e-commerce myths based on her 7-years experience in training and working with e-commerce brands. You'll learn what the "Digital Mighty Achilles" myth means, how to properly calculate ROAS and a lot more.

Kristen LaFrance

Mayor of DTC Twitter & Host of Playing for Keeps Podcast

Actionable Strategies To Help Your Clients Improve Their Customer Retention

Mayor of DTC Twitter, host of the Playing for Keeps podcast, and host of Privy's new podcast segment eCom Noms, Kristen LaFrance is an expert on all things eCommerce. For Kristen, it's all about people over metrics. Her mission is to help DTC operators build long standing brands by focusing on authentic customer relationships.

Akshat Choudhary

CEO at Blogvault
and MalCare

How to protect WordPress-based shops from Data-Loss

One thing that e-commerce businesses absolutely cannot afford is down-time. Akshat is going to explain how to protect the shops of your customers from being hacked and data-loss, using state-of-the-art security practices.

Michael Siegel

Co-Founder at Decocrated

Lessons learned from building a 7-figure Subscription Business

Michael has co-founded decocrated.com which sells boxes with decoration items on a subscription model. We'll talk about lessons learned from growing Decocrated to seven figures in annual revenue.

Rhonda Swan

Founder of Unstoppable Agency

Closing Keynote: Leveraging PR to Position Your Agency

Rhonda is a seven-figure brand strategist and explains in her closing keynote, how you can leverage PR to position your agency as authority in the market. She walks you through her three-step branding exercise and explains in detail, how you can fully take advantage of PR.

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